Canada Ad Spend Trends Webinar – A Year in Review and the Opportunities Ahead in 2025
Darrick Li, will be presenting a webinar to ACA members on the ad spending trends in Canada.
The webinar will focus on the trends that shaped the Canadian market in 2024 across video, audio, traditional, social, and programmatic media. It will also unpack category and advertiser vertical insights that will help guide advertisers on their media decisions.
Presenter: Darrick Li, VP Client Partner at Standard Media Index, now Guideline
Date: Thursday, February 6th, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Darrick Li, VP Client Partner at Standard Media Index, now Guideline
Darrick Li holds the role of VP Client Partner at Standard Media Index, now Guideline. As part of the commercial team, Darrick has the pleasure to learn from some of the largest global media companies including Apple, Paramount, Rogers, Pinterest, TikTok, and Amazon. Darrick also sits on the Insights Council of the Canadian Marketing Association and prior to Guideline, spent 13 years with audience measurement firm, Comscore. Outside of the marketing and advertising industry, Darrick sits on the Board of Directors for North York Harvest Food Bank in Toronto.
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297