The Multiplier Effect – A CMO’s guide to brand-building in the performance era
The Multiplier Effect, a newly released report from WARC and a coalition of marketing effectiveness experts, makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns. Join Ann Marie Kerwin, Americas Editor for WARC, as she takes you through the case for why brand-building is essential for growth. This report was co-created with Analytic Partners, BERA.ai, Prophet and System1.
Presenter: Ann Marie Kerwin, Americas Editor for WARC
Date: Thursday, February 27th, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Ann Marie Kerwin, Americas Editor at WARC
Ann Marie Kerwin is the Americas Editor for WARC, a global marketing firm that provides evidence, expertise and education to ensure marketing strategy drives business success. As a WARC editor, she focuses on how marketing can make the business case for creativity. Previously Kerwin was VP-Content for eMarketer, a research firm focused on digital marketing and an editor for Ad Age.
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297