Canadian marketers are navigating a challenging media landscape of complex investments and market price pressures. And that is reflected in their agency partnerships. Your agency contract is a foundational tool to build a successful agency engagement. Join us for this webinar designed to be a practical guide to our upcoming Agency Contract Best-Practice Handbook.
We’ll provide expert guidance on essential contract elements and explore best-practice advice on areas including:
– remuneration,
– financial management,
– ecosystem transparency focusing on the growing share of digital ad spend.
Whether you’re starting a new agency relationship, are several years into one or anywhere in between, this webinar will help you identify areas of opportunity to enhance your current agreements.
Register now to secure your spot!
Presenters:
– Patricia McGregor, Managing Director, Client Success, Ebiquity Canada
– Ardit Bejko, Managing Director, Firm Decisions North America
Date: Wednesday, March 12, 2025
Time: 11:30 a.m. – 12:30 p.m. ET
Video recording
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Patricia McGregor, Managing Director, Client Success, Ebiquity Canada
Patricia has over 20 years of North American agency and client-side marketing experience, with extensive knowledge in client management, strategy, buying and operations within leading global agencies. She has a deep understanding of agency revenue growth models, RFP process, staff resourcing.
Ardit Bejko, Managing Director, Firm Decisions North America
Ardit Bejko is FirmDecisions’ Managing Director for North America, where he champions commercial transparency in the client-agency relationship. With 14 years of global agency and martech experience, he brings a holistic view of the forces shaping advertising ecosystems. Ardit is a hands-on partner to marketers, helping them to drive more efficient and effective working relationships with their agencies.
If you have any questions or have difficulty registering, please contact Capucine Printemps: 416-991-2297