Archives: Training & Events
Attracting Tomorrow’s Investors: How Data-Driven Segmentation Powered Direct-to-Consumer Acquisition
December 1st, 2021 | ACA Team,
In this webinar, learn how Qtrade – with help from Environics Analytics and Qtrade’s agency King Ursa – embarked on a data-driven journey, including client segmentation that resulted in the identification of new (and different) audiences, optimized media targeting and creative strategy, and ultimately, incremental client growth and increased profitability for its online brokerage business.
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Read MoreToward Diversity & Representation at Every Stage of the Creative Process
November 29th, 2021 | ACA Team,
Diversity and representation efforts are on every marketer’s mind these days and everyone is looking for ways to improve.
Last week the ACA released Diversity & Representation: Guide to potential areas for bias in the creative process, to help marketers eliminate bias from each of the 12 stages of the creative process…
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Read More3rd Annual Canadian Advertisers and Marketers Survey: Investing for Post-Pandemic Brand Success
November 22nd, 2021 | ACA Team,
This webinar will share the results of our 3rd annual survey on marketing and advertising trends in Canada. It will include what brands have prioritized in the second year of the pandemic and how they are preparing for new challenges and investing in the future.
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Read MoreMarketing to the LGBTQ+ community
November 18th, 2021 | ACA Team,
Join President of Bleublancrouge, Wahn Yoon, to better understand how to market to the LGBTQ+ community and to avoid rainbow-washing.
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How To Ensure Your Digital Media Buys Are Brand Optimal
November 8th, 2021 | ACA Team,
If the goal of digital advertising is to maximize impression quality and brand perceptions, how can digital ad buying teams ensure campaign performance without sacrificing brand safety, and vice versa? When provided with consumer motivations, communications strategies, and creatives, what levers do programmatic buying teams have to uniquely impact campaign delivery and…
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Read MoreQuebec’s new law on data protection: How does it affect the digital marketing ecosystem?
November 5th, 2021 | ACA Team,
The recent adoption of Bill 64 has introduced important changes to the legislation on the protection of personal information in the private sector in Quebec.
During this webinar, Julie M. Gauthier and Simon Du Perron from Borden Ladner Gervais, will present the main changes made to the Quebec Privacy Act and will address…
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