If the goal of digital advertising is to maximize impression quality and brand perceptions, how can digital ad buying teams ensure campaign performance without sacrificing brand safety, and vice versa? When provided with consumer motivations, communications strategies, and creatives, what levers do programmatic buying teams have to uniquely impact campaign delivery and relevance?

Jonah, VP of Strategy & Product at Hotspex Media, will highlight programmatic solutions to effectively leverage consumer and creative insights, increase ad relevance, and transition upper-funnel media buying efforts from merely ‘brand safe’ to ‘brand optimal’.

Presenters: Jonah Cait, VP, Strategy & Product, Hotspex Media
Date: Tuesday, November 23, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Jonah Cait, Hotspex MediaJonah Cait, VP, Strategy & Product, Hotspex Media

Jonah Cait is the VP, Strategy & Product for Hotspex Media, a leading programmatic trading desk and one of the fastest growing companies in Canada. With a specific focus on digital media, marketing analytics, and social media strategy, Jonah ensures that digital marketing investments are effectively planned, executed, and measured.

Jonah has successfully led teams to design and deliver high-performing digital strategy, contextual targeting data products, and digital analytics initiatives for leading global B2B and B2C marketing organizations.