Earlier this year, the ACA and Brandspark International partnered on our 3rd annual survey on marketing and advertising trends in Canada. This webinar will share the results of the survey, including what brands have prioritized in the second year of the pandemic and how they are preparing for new challenges and investing in the future.

Answers to big questions will be revealed, including:

  • Did advertisers increase media spend and messaging and what is planned for 2022?
  • What strategies are brands prioritizing for continued growth?
  • Has focus shifted on building brand trust and introducing innovation to the market?

Presenters: Philip Scrutton, VP of Shopper Insights, Brandspark International
Date: Tuesday, December 7, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Philip Scrutton, Brandspark InternationalPhilip Scrutton, VP of Shopper Insights, Brandspark International

Phil joined Brandspark in 2009 where he directs research for Brandspark Shopper Insights and Marketing Services. Phil works to uncover insights that will help clients win with shoppers and grow their business, and anchors the Brandspark consumer award programs in credible research methodologies. In addition to custom research work for clients in multiple consumer goods industries, Phil leads annual syndicated studies including the Canadian Shopper Study, American Shopper Study, Ecommerce Shopper Study, and the Advertisers & Marketers Survey.