Defining ‘Cross-Screen’ Advertising
June 23rd, 2015 | Grant Le Riche, Managing Director, Canada, TubeMogul
Earlier this quarter eMarketer published a report estimating that one out of every three ad dollars spent in Canada in 2015 will go towards digital, with mobile in particular, set to grow exponentially in the next few years. The confluence of this mobile-fueled digital growth and the recent rise of automated TV buying have minted […]
Read MoreExecutive Forum Recap: Fraud & Viewability Take Centre Stage
June 22nd, 2015 | ACA Team,
Establishing a more transparent media marketplace has been top-of-mind for marketers this year, and on June 10 at the ACA Executive Forum, marketers showed how they are taking action. The topic – Taking a Hard Line with Online: The Client Perspective – created considerable buzz among the more than 100 attendees in a cinema at […]
Read More3 Steps to Tackle Fraud in Digital Advertising
June 15th, 2015 | Joan Brehl, Vice President and General Manager, AAM
We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]
Read MoreWhy Viewability Is Second To Fraud
June 8th, 2015 | Allen Dillon, President and CEO, Sentrant Security Inc.
There has been a lot of hoopla recently about viewability and how advertisers and their agencies are demanding 100% viewable inventory from publishers. This is an ongoing debate backed by a plethora of data and arguments for all sides, but it often overlooks fundamental security issues that bring all data points into question. For instance, […]
Read MoreFraud and Viewability – Same Side of Different Coins
June 4th, 2015 | Robert Meth, Head of Enterprise Sales, TubeMogu
For the past year, the topics of fraud and viewability have dominated advertising industry headlines, research and happy hour musings. And while most discussion has centred on fairly nuanced aspects like standards and measurement capabilities, a critical component has gone largely overlooked: fraud and viewability are two different things. Grouping these two distinct phenomena together […]
Read MorePaul Lavoie’s Road to Success
June 1st, 2015 | Matthew Chung, Manager, Communications and Content
Paul Lavoie, Co-founder, Chairman and CCO of creative agency Taxi, has won countless awards for his creative work, and now the 2015 ACA Gold Medal Award. Those who know him say that despite all his milestones, there’s no dampening his desire for new challenges. “Lifetime achievements, they suggest some sort of finality,” says Jane Hope, […]
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