Blog

Establishing a more transparent media marketplace has been top-of-mind for marketers this year, and on June 10 at the ACA Executive Forum, marketers showed how they are taking action. The topic – Taking a Hard Line with Online: The Client Perspective – created considerable buzz among the more than 100 attendees in a cinema at […]

We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]

There has been a lot of hoopla recently about viewability and how advertisers and their agencies are demanding 100% viewable inventory from publishers. This is an ongoing debate backed by a plethora of data and arguments for all sides, but it often overlooks fundamental security issues that bring all data points into question. For instance, […]

For the past year, the topics of fraud and viewability have dominated advertising industry headlines, research and happy hour musings. And while most discussion has centred on fairly nuanced aspects like standards and measurement capabilities, a critical component has gone largely overlooked: fraud and viewability are two different things. Grouping these two distinct phenomena together […]

Paul Lavoie, Co-founder, Chairman and CCO of creative agency Taxi, has won countless awards for his creative work, and now the 2015 ACA Gold Medal Award. Those who know him say that despite all his milestones, there’s no dampening his desire for new challenges. “Lifetime achievements, they suggest some sort of finality,” says Jane Hope, […]

Creator. Designer. Entrepreneur. Flag-waver. Mentor. Pioneer. These words just begin to describe Paul Lavoie. Perhaps that’s fitting for a man who has been doing business to the mantra “Doubt the conventional” throughout his more than 30-year advertising career. For Lavoie’s many achievements, not least of which includes building Taxi – the agency he co-founded in 1992 […]