Blog

It is not easy finding non-fiction books in a library and it would be completely impossible if there weren’t a system in place to categorize the books based on subject matter. Substitute “finding non-fiction books in a library” for “finding content on the web” and you have a sense of the problem. The web has […]

Just over a year from now, ACA and the World Federation of Advertisers (WFA) will be co-hosting Global Marketer Week in Toronto. Preparations are already underway for the annual event for client-side marketers, which is making its first return to Canada since 2007. Today, we look back at the venues, marketers and topics that were […]

Who has the legitimacy to set the standard for what is or is not an acceptable ad? It was a question pondered recently at Marketing Magazine’s Ad-Tech Canada conference in Toronto, during a sometimes tense panel about ad blocking (and how marketers should respond to the practice) featuring representatives of Adblock Plus, ad-block measurement company […]

The JUNO Awards is many things to many people. To the music industry, it is recognition, celebration, and inspiration. To corporate sponsors, it is an opportunity to tap into a deep vein of intense passion with consumers. To multiple levels of government and a myriad of NGOs, it is a key plank in the cultural […]

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]

Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don’t have a plan in place to serve ethnic and new immigrant populations, you’re missing out on a growth opportunity.