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The BrightRoll Video Summit, hosted at the Arcadian Court in Toronto Oct. 29, 2014, explored strategies and key opportunities in programmatic video that drive success for both buyers and sellers. Industry leaders from advertisers, agencies, publishers and ad tech addressed some of the most pressing questions and biggest challenges in the digital video advertising ecosystem.

ACA members were given a complimentary invitation, but if you didn’t have a chance to attend the event, you can view each full-length presentation in the videos below.

In his welcome keynote, BrightRoll CEO and founder Tod Sacerdoti provided insight into the explosive growth and demand seen within the digital video advertising ecosystem, specifically focusing on the Canadian market.

Executives from CBC & Radio Canada, Rogers Communications and Pelmorex Media (The Weather Network) discussed how publisher perceptions are evolving and strategies to take advantage of the efficiencies provided by programmatic video advertising.

In this fireside chat, Jeff Thibodeau, SVP, Digital Media, SMG Canada, discussed why they are consolidating their digital video buys to a single programmatic platform, what the advantages are and what other agencies should think about when considering a similar approach.

This fireside chat took a look at programmatic video through the advertiser lens. Gayle Smilanich, Senior Manager, North America, Kellogg, explained how brand marketers are starting to approach programmatic video advertising including key takeaways and some of their early learnings.

Thomas Eaton, VP, Platforms, Nielsen, revealed key findings from a BrightRoll commissioned study with Nielsen to better understand the incremental value of combining mobile video with TV into an overall digital advertising strategy.

Following his presentation, Thomas Eaton, VP, Platforms, Nielsen, sat down for a fireside chat to take a deep dive into the BrightRoll and Nielsen study findings to understand what the implications are for Canadian advertisers and agencies as mobile video plays a more integral part in digital advertising strategies.

Chris Williams, President, IAB Canada, gave a presentation that highlighted what’s driving the growth of digital video advertising in Canada, current challenges to greater adoption from marketers and agencies, and what can be done to move the needle forward.

Brent Bernie, President, comScore Canada, and Rob Young, SVP, Media Planning Services, PhD Canada, explored how people are consuming video, how it is changing across screens and what marketers and agencies need to do to address these evolving behaviors. They also touched on the current state of mobile video advertising and what needs to happen to grow its market share.

Highlight reel