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AI is reshaping what “reach” means for advertisers. Consumer decisions increasingly run through AI systems that recommend brands based on visible, credible evidence, not just human memory and habit. That means brands now need to win over two audiences at once: people and machines. This piece looks at what's driving that shift and five ways marketers can adapt without losing sight of what makes a brand worth choosing.

The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.

Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.

More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]

Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.

At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.