Tag: Advertising
A starting point for improving pitches: the state of the pitch
October 1st, 2024 | Stephan Argent, Founder and Principal, Listenmore Inc.

The launch of the State of the Pitch survey in Canada aims at improving pitch processes through agency insights. Join the conversation about enhancing the pitching landscape and contributing to meaningful change.
Read MorePodcast advertising: a powerful marketing tool for Canadian brands
March 6th, 2024 | Jeff Ulster, Co-publisher, Canadian Podcast Listener survey; co-founder/VP, The Podcast Exchange (TPX)

Podcasts are an increasingly valuable channel for brands looking to reach an attractive, hard-to-reach Canadian audience of engaged consumers who are very receptive to advertising.
Read MoreFour Key Takeaways from a Media Internalization Journey
November 24th, 2022 | raphaelmetterrothan/charles beaulieu, Raphaël Metter-Rothan, Media Director, Desjardins/ Charles Beaulieu, Partner and Chief Innovation Officer, Glassroom

More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.
Read MoreHow Marketers Can Tap Into The Popularity of Podcasts
April 17th, 2019 | ACA Team,

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]
Read MoreTV Advertising: The Path To Profitability
October 17th, 2018 | ACA Team,

Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.
At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.
Read More[Forecasting 2016] Programmatic TV’s Ready For Prime Time
December 3rd, 2015 | ACA Team,

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]
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