Tag: Advertising

Four Key Takeaways from a Media Internalization Journey

November 24th, 2022 | raphaelmetterrothan/charles beaulieu, Raphaël Metter-Rothan, Media Director, Desjardins/ Charles Beaulieu, Partner and Chief Innovation Officer, Glassroom

More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.

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How Marketers Can Tap Into The Popularity of Podcasts

April 17th, 2019 | ACA Team,

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]

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TV Advertising: The Path To Profitability

October 17th, 2018 | ACA Team,

Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.

At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.

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[Forecasting 2016] Programmatic TV’s Ready For Prime Time

December 3rd, 2015 | ACA Team,

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]

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Paul Lavoie’s Road to Success

June 1st, 2015 | Matthew Chung, Manager, Communications and Content

Paul Lavoie, Co-founder, Chairman and CCO of creative agency Taxi, has won countless awards for his creative work, and now the 2015 ACA Gold Medal Award. Those who know him say that despite all his milestones, there’s no dampening his desire for new challenges. “Lifetime achievements, they suggest some sort of finality,” says Jane Hope, […]

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Q&A: Behind the wheel with Taxi’s Paul Lavoie

May 21st, 2015 | ACA Team,

Creator. Designer. Entrepreneur. Flag-waver. Mentor. Pioneer. These words just begin to describe Paul Lavoie. Perhaps that’s fitting for a man who has been doing business to the mantra “Doubt the conventional” throughout his more than 30-year advertising career. For Lavoie’s many achievements, not least of which includes building Taxi – the agency he co-founded in 1992 […]

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