Archives: Training & Events
How Reckitt increased digital media efficiency through an enhanced governance program
March 25th, 2021 | ACA Team,
Eliminating waste is a critical pillar to Reckitt's digital transformation journey. The company developed a new and consistent framework for tracking digital media investments together with Ebiquity’s Digital Innovation Centre…
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Read MoreManaging your Sponsorship Initiatives Post-Pandemic – Where to from Here?
March 24th, 2021 | ACA Team,
With vaccines rolling out globally, the end of the pandemic, while not immediate, is in sight. The pandemic will continue to impact sponsorship through 2021, and for at least the two years that follow.
In this context, what should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their sponsorship investments over the short and mid-term…
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Read More2021 Creative Production Trends
March 23rd, 2021 | ACA Team,
How have the events of the last year impacted production and what is here to stay? How can you work smarter and modernize your approach? How do the latest marketing trends affect production?
APR is pleased to share the content creation trends affecting how brand content and experiences are created and produced in 2021….
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Read MoreBrand Safety: What You Need To Know
March 9th, 2021 | ACA Team,
An important discussion on brand safety in 2021, this session will focus on updates to the IAB Canada best practices playbook and touches on the complexities presented by the pervasiveness of misinformation.
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Read MoreThe Multicultural Opportunity in Finance
March 8th, 2021 | ACA Team,
Following up on the webinar Understanding the Multicultural Opportunity in 2021 and Beyond, Howard Lichtman – Co-founder of Ethnicity Matters, and Rahul Sethi – Director of Insights at Vividata, will do a deep dive into the multicultural opportunity in the finance sector. Some of the topics that they will cover include…
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Read MoreThe Multicultural Opportunity for CPG
March 7th, 2021 | ACA Team,
Following up on the webinar Understanding the Multicultural Opportunity in 2021 and Beyond, Howard Lichtman – Co-founder of Ethnicity Matters, and Rahul Sethi – Director of Insights at Vividata, will do a deep dive into the multicultural opportunity for CPG marketers. Some of the topics covered include…
For members only:
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