How have the events of the last year impacted production and what is here to stay? How can you work smarter and modernize your approach? How do the latest marketing trends affect production?
APR is pleased to share the content creation trends affecting how brand content and experiences are created and produced in 2021.
These industry insights have been gathered by APR’s Subject Matter Experts working with 60+ clients around the globe. Attend this webinar to explore the opportunities in the evolving content production landscape.
Presenters: Fiona McBride, Executive Director of Client Services and Christopher Grimston, Brand Executive Producer, APR
Date: Wednesday, April 7, 2021
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Fiona McBride, Executive Director of Client Services, APR
Fiona has a strong footing in account management and agency leadership, having worked at Ogilvy, Cossette, MacLaren: LINTAS, and BBDO, as well as boutique NYC agency Amalgamated. She has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits.
Christopher Grimston, Brand Executive Producer, APR
Christopher Grimston (CG) has over 25 years of broadcast and content production experience in a variety of international markets. He was a founding partner of The Hive Strategic Marketing working with clients like Molson, Miller Global, RBK, Live Nation and Rogers. CG is a co-founder of Alibi Entertainment, a Toronto based production company focused on non-scripted lifestyle and documentary content. In addition to his consultancy work with APR Canada for clients such as Tim Hortons, Hershey, Pepsi, McCain and the NFL, he has also consulted to a number of local and multinational agencies.