An important discussion on brand safety in 2021, this session will focus on updates to the IAB Canada best practices playbook and touches on the complexities presented by the pervasiveness of misinformation.

The session will provide an overview on tools and practices that are available to advertisers to ensure ads are adhering to the highest standards and delivering optimal results.

Members interested in additional resources can download the MRC’s Brand Safety Reference Guide.

Presenters: Sonia Carreno, President, IAB Canada and Derek Bhopalsingh, Vice President – Precision Marketing & Data Sciences, Wavemaker Canada
Date: Wednesday, March 31, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Sonia Carreno, President, IAB CanadaSonia Carreno, President, IAB Canada

From the beginning, Sonia has been passionate about the Internet and its forward movement in Canada. Bringing over 15 years of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada’s stakeholders.


Derek Bhopalsingh, Vice President - Precision Marketing & Data Sciences, Wavemaker CanadaDerek Bhopalsingh – VP, Precision Marketing & Data Sciences, Wavemaker Canada

Derek has a commanding knowledge of ecommerce, attribution and the overall digital ecosystem. He seamlessly infuses this with his understanding of linear media to develop comprehensive user experiences for consumers and value for clients. With over 20 years in the business, Derek has worked on accounts including GoDaddy, Molson Coors, L’Oréal, Nespresso and Volvo Canada. Derek also acts as an advocate on behalf of our clients, the agency and GroupM Canada overall, including as a member of the Board of Directors at IAB Canada.