With vaccines rolling out globally, the end of the pandemic, while not immediate, is in sight. The pandemic will continue to impact sponsorship through 2021, and for at least the two years that follow.

In this context, what should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their sponsorship investments over the short and mid-term?

In this webinar, Ian Malcolm, President and CEO at Lumency, will provide guidance for what sponsors should be focusing on and aware of as we move toward a post-pandemic world. This includes:

  • Why sponsorship will be more important than ever
  • What to expect from evolving consumer sentiment around live events
  • How to make up for lost value from 2020 and 2021
  • What existing trends in sponsorship have accelerated due to the pandemic
  • Why the rise of ‘local’
  • How deals should be structured going forward

Presenter: Ian Malcolm, President and CEO at Lumency
Date: Wednesday, April 14, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Ian Malcolm, LumencyIan Malcolm, President and CEO, Lumency

Ian has more than 30 years of experience in brand marketing, with special focus in sponsorship marketing.

He has been a contributing writer and has provided commentary for Strategy and Marketing Magazine and has been called upon by other media for comment on issues around sponsorship and experiential marketing including the Globe and Mail, Toronto Star, National Post, Canadian Business and the CBC.

Ian is a past speaker at SponsorshipX, presenter at the IEG Sponsorship Conference, keynote at the Irish Sponsorship Summit, a three-time Sponsorship Marketing Council of Canada (SMCC) Sponsorship Marketing Awards judge, a Globe & Mail 5-to-Watch judge, a presenter for the World Federation of Advertisers and instructor in the SMCC’s Fundamentals of Sponsorship professional development program.