Eliminating waste is a critical pillar to Reckitt digital transformation journey. The company developed a new and consistent framework for tracking digital media investments together with Ebiquity’s Digital Innovation Centre. The program is designed to eliminate waste, increase efficiency and encourage best practice trading, while holding partners to account where needed.

Join our session to gain unique insights in Reckitt’s digital journey and the design of their digital media governance program.

Related reading: Creating digital media accountability through improved governance by Peter Hanford.

Presenters: Peter Hanford, Group Director of Digital Growth, Ebiquity Plc and Mona M Afzal – Marketing Director, Digital Transformation, Hygiene, Reckitt
Date: Monday April 19, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Peter HanfordPeter Hanford, Group Director of Digital Growth, Ebiquity Plc

Peter is a digital native with 17 years of experience across the digital media ecosystem. As Group Director of Digital Growth at Ebiquity, Peter works on the cutting edge of digital media investment analysis to deliver next-generation solutions for their global clients.

Previously, Peter worked on the publisher, client and agency side, with extensive experience in driving digital media performance for global advertisers. His experience includes designing the global programmatic media buying strategy for brands such as Expedia, MasterCard, Disney and Uber.


Mona AfzalMona M Afzal – Head of Digital Transformation, Media and eCommerce, Hygiene, Reckitt

Mona is a global business transformation leader championing client growth through the creation and execution of innovative and responsible digital enablement and marketing strategies.

With over 10 years’ experience identifying and capitalizing on efficient technologies, Mona builds intimate consumer relationships and delivers agile media and creative market trends to enhance brand awareness, gain and retain customers and deliver sustainable, profitable business results.

Prior to working at Reckitt, she worked at OMD Canada, UM Worldwide, Aegis Media and GroupM.