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Join Dr. Norm O’Reilly, lead author of the 15th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study. The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies…

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Social media has become a fundamental marketing tool for practically every business and industry. While channels and trends change constantly, brands in these spaces are consistently vulnerable to making the same kinds of errors, no matter how big or small they are.

Join Globe Content Studio's Shazia Khan as she walks through…

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This event is an interactive learning session to connect media and marketing leaders with experts navigating changes around online ad targeting and identity, which is causing widespread impact on targeted mobile advertising.

This event is presented in partnership with ACA, CMDC and DAAC.

The upcoming elimination of third-party cookies in early 2022 on Google Chrome, the world’s most popular web browser, as well as Apple’s announcement of Application Tracking Transparency (ATT), have thrown marketers, advertisers, publishers, technologists and media companies into a state of confusion and uncertainty. They are understandably concerned about the future of targeted digital advertising.

The related challenge (and opportunity!) will not be about finding an alternative to cookies. In fact, it is a much-needed push for brands and businesses to assess what data they hold, what they need, how they should use it, and, most importantly, the nature of the relationship they want to have with consumers.

This session is an exploration of how brands can…

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With third-party data being increasingly difficult to obtain, how can advertisers make the most of addressable TV, a powerful advertising medium that leverages data and targeting at the household level? Furthermore, what should advertisers know about the Canadian market to advertise effectively using this medium?

Join addressable TV expert and Finecast’s SVP, Veerle De Lombaerde, as she delivers…

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Do you have the insights and tools you need to finish 2021 strong and build your marketing strategy for 2022?

Join WARC on Wednesday, September 8, for their Open House, and see why they are the “go to resource” for marketers…

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