Social media has become a fundamental marketing tool for practically every business and industry. While channels and trends change constantly, brands in these spaces are consistently vulnerable to making the same kinds of errors, no matter how big or small they are.

Join Globe Content Studio’s Shazia Khan as she walks through some of the most frequent pitfalls of social marketing, clears up common misconceptions and lays out the basics of building a social strategy that actually serves your business goals.

Presenter: Shazia Khan, Social Media Strategist, Globe Content Studio
Date: Tuesday, November 9, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Shazia Khan, Social Media Strategist, Globe Content StudioShazia Khan, Social Media Strategist, Globe Content Studio

Shazia oversees branded social media strategy for the award-winning content marketing division of The Globe and Mail. A writer and editor by trade, she combines her journalistic background with digital advertising methods to develop creative, effective social storytelling that captures attention across platforms, including Facebook, Instagram, Twitter, Pinterest, Reddit, Snapchat, TikTok and more.