Join Dr. Norm O’Reilly, lead author of the 15th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study. The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties and agencies.

This presentation will cover the scope, scale and trends of the sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook.

Since 2006, the CSLS has become the standard and go-to resource for Canadian sponsorship industry information.

Presenter: Norm O’Reilly, Partner, T1 Consulting
Date: Monday, November 15, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Norm O'ReillyNorm O’Reilly, Partner, T1 Consulting / Assistant Dean of Executive Programs & Professor, Executive Programs, University of Guelph

Dr. Norm O’Reilly holds a PhD, is a Partner of T1 Consulting and Assistant Dean of Executive Programs & Professor at the College of Business & Economics, University of Guelph. In his spare time, he’s published hundreds of sports marketing books and articles. Norm is recognized internationally as one of the foremost scholars on sports business, sponsorship and marketing strategy. He leverages his academic experience as a senior advisor to the T1 Consulting team.