The upcoming elimination of third-party cookies in early 2022 on Google Chrome, the world’s most popular web browser, as well as Apple’s announcement of Application Tracking Transparency (ATT), have thrown marketers, advertisers, publishers, technologists and media companies into a state of confusion and uncertainty. They are understandably concerned about the future of targeted digital advertising.
The related challenge (and opportunity!) will not be about finding an alternative to cookies. In fact, it is a much-needed push for brands and businesses to assess what data they hold, what they need, how they should use it, and, most importantly, the nature of the relationship they want to have with consumers.
This session is an exploration of how brands can rethink their relationship with data and consumers in the new cookieless world. It aims to encourage marketers to embrace data as a powerful amplifier of creative instead of an alternative to it.
Presenter: Jayna Kothary, Global Chief Technology Officer, MRM
Date: Thursday, October 21, 2021
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Jayna Kothary, Global Chief Technology Officer, MRM
Jayna began her career as a Management Consultant and is a Chartered Accountant and Business Strategist. Through the years, she has held technology leadership roles at WPP, Vodafone Group and BP and has led transformation programs for major CPG clients to drive data-driven, personalized marketing at scale. Jayna is a strategic leader with significant change, transformation and commercial experience, and has an impressive track-record of leading complex digital and technology implementation to deliver meaningful results that connect key stakeholders, foster consultative collaborative relationships and drive product and services delivery.