After our first successful state of the nation on iOS 14.5 in March 2021, there was a groundswell of learning and anticipation about what’s next. We’re now in it, and we’re back to bring industry leaders together to discuss the current state of ad targeting, and what’s to come.

Are we moving towards an aggregated view of the world or will one-to-one advertising still play a role?

This event will address three sub-topics related to ad targeting:

  1. Apple’s consumer privacy changes: the fallout of Apple’s forced consent requirement for apps, the current state of opt-in rates in Canada and related best practices, the use of event tracking in SKAdNetwork, and Apple’s new Mail Privacy Protection rollout.
  2. The post-cookie/post-IDFA world: Personalization vs mass targeting, alternatives and solutions for targeting in a privacy-forward world and the potential impact on ad tech product design.
  3. The future of ad targeting in Canada: How can Canadian marketers navigate the patchwork landscape of conflicting policies around addressability, how will these changes affect CPMs and marketing mix modeling (MMM), and what can marketers do to prepare for future Canadian privacy legislation changes?

Did you miss the March 2021 event? View the recording.

This event is presented in partnership with ACA, CMDC and DAAC.


Date: Thursday, November 18, 2021
Time: 1:00 – 2:30 p.m. ET
Place: Virtual (Zoom)
Cost: Free


1:00 p.m.
Introduction by Shannon Lewis, President, CMDC

1:10 p.m.
Keynote Address: Identity State of the Nation
Andrew Casale, President & CEO, Index Exchange

1:40 p.m.
Industry Panel

Jayna Kothary
Global Chief Technology Officer

Hibo Ali Griffin
Director, Commercial Data
The Globe and Mail

Caroline Moul
PHD Canada

Andrew Myers
Sr. Director, Advanced Advertising and Go to Market
Rogers Communications

Mona Afzal
Director, Digital Acquisition Marketing

2:10 p.m.

Note: More information to come. Agenda subject to change


Keynote Speaker

Andrew CasaleAndrew Casale, President & CEO, Index Exchange

As president and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across North America, Europe, and APAC. With a sharp focus on delivering benefits to the world’s leading media owners and buyers as they tackle the world of automation, he’s built Index Exchange as one of the most efficient and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands-on with all day-to-day corporate operations and product development.

A respected industry thought leader, Andrew is a sought-after source for his expertise and opinions on programmatic and the media industry at large, as well as the imperative need to transact with transparency.



Jayna Kothary, Global Chief Technology Officer, MRMJayna Kothary, Global Chief Technology Officer, MRM

Jayna began her career as a Management Consultant and is a Chartered Accountant and Business Strategist. Through the years, she has held technology leadership roles at WPP, Vodafone Group and BP and has led transformation programs for major CPG clients to drive data-driven, personalized marketing at scale. Jayna is a strategic leader with significant change, transformation and commercial experience, and has an impressive track-record of leading complex digital and technology implementation to deliver meaningful results that connect key stakeholders, foster consultative collaborative relationships and drive product and services delivery.



Hibo Ali GriffinHibo Ali Griffin, Director, Commercial Data, The Globe and Mail

Hibo Griffin is a proven multi-channel marketing profession with 10+ years of digital, social, and mobile marketing programs and client development planning. She currently serves as Director, Data Operations, The Globe and Mail where she manages the day-to-day data and commercial strategy, as well as leads data marketing, and privacy management. Griffin also provides thought leadership on the use of audience data and insights across the business to determine opportunities for data-driven strategies to deliver improvements in media performance and overall experience on Globe and Mail’s owned and operated digital properties.


Caroline Moul, President, PHDCaroline Moul, President, PHD

As President of PHD Canada, Caroline Moul is responsible for the continued growth and evolution of the agency including the development and establishment of best practices and overall market adoption of Omnicom Media Group capabilities. Caroline’s 17-year tenure at PHD has driven the progression of the agency’s digital capabilities.

Caroline currently sits on the board for DAAC (Digital Advertising Alliance Canada) and the CMDC (Canadian Media Directors Council).


Andrew MyersAndrew Myers, Sr. Director, Advanced Advertising and Go to Market, Rogers Communications

Andrew is Senior Director of Advanced Advertising at Rogers Sports and Media. He is focused on delivering revenue growth through data-led solutions, OTT & Connected TV Platforms, Streaming Audio, automation and partnerships. Prior to this role, Andrew was focused on strategic planning and innovation across the Rogers Sports and Media portfolio.


Mona AfzalMona Afzal, Director, Digital Acquisition Marketing, Scotiabank

Mona is a global business transformation leader championing client growth through the creation and execution of innovative and responsible digital enablement and marketing strategies.

With over 10 years’ experience identifying and capitalizing on efficient technologies, Mona builds intimate consumer relationships and delivers agile media and creative market trends to enhance brand awareness, gain and retain customers and deliver sustainable, profitable business results.