Description

After our first successful state of the nation on iOS 14.5 in March 2021, there was a groundswell of learning and anticipation about what’s next. We’re now in it, and we’re back to bring industry leaders together to discuss the current state of ad targeting, and what’s to come.

Are we moving towards an aggregated view of the world or will one-to-one advertising still play a role?

This event will address three sub-topics related to ad targeting:

  1. Apple’s consumer privacy changes: the fallout of Apple’s forced consent requirement for apps, the current state of opt-in rates in Canada and related best practices, the use of event tracking in SKAdNetwork, and Apple’s new Mail Privacy Protection rollout.
  2. The post-cookie/post-IDFA world: Personalization vs mass targeting, alternatives and solutions for targeting in a privacy-forward world and the potential impact on ad tech product design.
  3. The future of ad targeting in Canada: How can Canadian marketers navigate the patchwork landscape of conflicting policies around addressability, how will these changes affect CPMs and marketing mix modeling (MMM), and what can marketers do to prepare for future Canadian privacy legislation changes?

Did you miss the March 2021 event? View the recording.

This event is presented in partnership with ACA, CMDC and DAAC.

Registration

Date: Thursday, November 18, 2021
Time: 1:00 – 2:30 p.m. ET
Place: Virtual (Zoom)
Cost: Free

Register Now

Questions about registration? Please contact Davina Wong, Director, Membership, 416-964-3805 ext. 1007.

Agenda

1:00 p.m.
Introduction by Shannon Lewis, President, CMDC

1:10 p.m.
Keynote Address: Identity State of the Nation
Andrew Casale, President & CEO, Index Exchange

1:40 p.m.
Industry Panel (moderator and panelists TBA)

2:10 p.m.
Q&A

Note: More information to come. Agenda subject to change

Speakers

Keynote Speaker

Andrew CasaleAndrew Casale, President & CEO, Index Exchange

As President and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across the U.S., Canada, Europe and APAC. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Conde Nast as they tackle the world of automation, he’s built Index Exchange as one of the only pure-play and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands on with all day-to-day corporate operations.

A respected industry thought leader, Andrew is widely sought-after for his expertise and opinions on programmatic and exchange-traded media, and the growing need to transact with transparency at the forefront of the conversation.

More information to come.