Blog

People of Colour in Advertising and Marketing (POCAM) are asking those working in the marketing and advertising industry to fill out the second annual Visible & Vocal Study. The aim of the survey is to get an accurate representation of the Black, Indigenous and People of Colour (BIPOC) community in our industry, and what issues they may face.

The survey should take about 10 minutes to complete.

Take Survey

Survey closes January 31, 2022.

Across industries, across categories, brands spend a significant portion of their marketing spend on sponsorship. Sponsorship is #2 only to media spend and runs between 11% and 18% of the marcom budget for most brands. Yet many struggle with how to effectively evaluate sponsorship opportunities.

For members only:

Presentation slides

Video recording

SMI will uncover the national advertising spend in Canada that shaped the market in 2021, along with Canada’s ad investment recovery from the COVID-induced deficit of 2020.

For members only:

Presentation slides

Video recording

Drawing from their experience and what they’ve learned, Joël Auchu and Maxime Chabot from ad agency lg2 will share the main principles of a winning customer experience strategy.

For members only:

For members only:

Presentation slides

Video recording

Using a simple visual analogy – and many years of briefing experience – Trevor Thomas, Head of Strategy at Bleublancrouge Toronto, will discuss the keys to translating client brief into creative brief, and how a simple shift in perspective, from both sides, can help build trust and confidence throughout the briefing process.

For members only:

Presentation slides

Video recording

Join ACA, CMDC, Globe Media Group, Ipsos and Publicis as we release the results of the 2021 Ipsos Most Influential Brands study.