Today more than ever, a successful customer experience represents a competitive advantage and key differentiator that allows businesses to attract – and keep – customers. Constantly improving your customer experience is key to sustained growth. So, what’s the most effective way to get the most out of each customer interaction?

Drawing from their experience and what they’ve learned, Joël Auchu and Maxime Chabot from ad agency lg2 will share the main principles of a winning customer experience strategy.

Presenters: Joël Auchu, Digital Creative Director, and Maxime Chabot, Digital Strategy Director, lg2
Date: Thursday, January 27, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Joël Auchu, Digital Creative Director, lg2

Joël Auchu is a Digital Creative Director at lg2. He co-leads more than 15 talents (art directors, UX/CX designers, writers and interactive designers) whose mission is to improve people’s lives. He applies a human-centred approach and sharp business sense to successfully shape the digital products and customer experiences he designs. He has contributed his expertise to well-known clients such as La Cage – Brasserie sportive, Beneva, New Look, Simplex, the Granby Zoo and Hydro-Québec and its new subsidiary, Hilo.


Maxime Chabot, Digital Strategy Director, lg2

Maxime has been immersed in the digital world for nearly 10 years. Her technical and strategic skills allow her to easily navigate a digital-first business world and to guide her clients. Recognized for her inclusive leadership, she skilfully heads large-scale digital product and customer experience projects. She has worked with clients such as Beneva, BMR, Hilo (Hydro-Québec’s new subsidiary), La Cage – Brasserie sportive, Boréale, Les Producteurs de lait du Québec and Aéroports de Montréal.