The virtual MIB event with ACA, CMDC, Globe Media Group, Ipsos and Publicis is back for its 11th year on February 9, 2022. Come and see what it takes to become one of Canada’s most influential brands. New brands emerge everyday – but not every brand can carry influence.

This exclusive marketing event explores some of Canada’s top brands, key marketing highlights, and provides insights into what makes a brand truly influential in today’s society.

Following the results, join us for a virtual keynote address and moderated panel with renowned industry experts.



Date: Wednesday, February 9, 2022
Time: 11:30 AM – 2:00 PM EST
Place: Virtual

Register Now

Let others know you’ll be attending by sharing on social: #IpsosMIB11


11:00 AM
Webinar opens

11:30 AM – Opening Remarks
Andrew Saunders, Chief Revenue Officer, The Globe and Mail

11:40 AM – 12:20 PM – Session One
Most Influential Brands in turbulent times – 2021
Steve Levy, Ipsos Canada

12:25 PM – 12:55 PM – Session Two
Keynote Address
Michael McCain, President and Chief Executive Officer – Maple Leaf Foods

1:00 PM – 1:50 PM – Session Three
Panel Discussion: Marketing and the marketing organization in a post-pandemic future
Andrew Bruce, CEO of Publicis moderates a discussion with senior leaders:

  • Tammy Sadinsky, Senior Vice President, Brand and Marketing – CIBC
  • Katherine Hay, President and CEO – Kids Help Phone
  • Candy Lee, Chief Marketing Officer – HelloFresh

2:00 PM – Closing Remarks
Ron Lund, President and CEO, Association of Canadian Advertisers, and Shannon Lewis, President, Canadian Media Directors’ Council

Follow along with the conversation on social: #IpsosMIB11