SMI will uncover the national advertising spend in Canada that shaped the market in 2021, along with Canada’s ad investment recovery from the COVID-induced deficit of 2020.

This webinar will provide Canadian insights on expenditure across all media types, looking at media mix as well as product categories. Marketers and advertisers will benefit from understanding media mix benchmarks and trends that are shaping the advertising landscape across key categories.

Presenter: Kelly Fedoruk, Senior Client Solutions Manager, Standard Media Index (SMI)
Date: Thursday, February 3, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Kelly Fedoruk, Senior Client Solutions Manager, Standard Media Index (SMI)

Kelly has over twenty years of advertising, research, and marketing background. Prior to SMI, Kelly’s most recent role was Research Manager at Publicis Media, working with top brands and publishers across all media types, both linear and digital. Her love of media measurement and data allows her to make sense of the Canadian marketplace and create actionable insights for the industry. In her current role at SMI she works to build and maintain client & agency relationships, in addition to driving product development to ensure the highest level of client service.

Standard Media Index, the most trusted and recognized global source of advertising revenue and pricing globally, is present in 5 markets – Australia, New Zealand, UK, US, and Canada. SMI accesses actual spend from the world’s largest media buying groups, as well as leading independents, and then harmonizes and structures that data to create a clear, granular, and easy-to-use database for our clients and agency partners.