Archives: Training & Events
Making Media Work for Brand Growth
March 14th, 2022 | ACA Team,
This one-hour seminar brings together key media findings from the Ehrenberg-Bass Institute’s research program and is designed for advertisers wanting to make the most of their media dollars in today’s multi-platform, fragmented world.
Read MoreProduction trends in 2022
March 8th, 2022 | ACA Team,
Yet another year where advertisers must pivot and adapt to the ever-changing effects of the pandemic. This prompted content creation optimization consultancy, APR, to take a different approach to its Annual Production Trends for 2022.
APR Founder & CEO, Jillian Gibbs, will reflect back at APR’s predicted trends from the past five years, evaluating the themes across multiple years and the nuances that have shaped them to have lasting industry impact. What’s here to stay and what’s yet to come for content creation and the production industry?
Attend this webinar to explore opportunities in the evolving content creation landscape.
For members only:
Read MoreNext in Creative
February 25th, 2022 | ACA Team,
Next in Creative is a forward-looking presentation revealing and contextualizing what Globe Content Studio sees as the emerging trends that represent the future of content marketing. Through it, Jessica Robinson, Content Lead, will offer ideas on how to use these insights to drive opportunities for brands.
For members only:
Read MoreLooking Back and Moving Forward: CMOs Offer a Canadian Marketing Outlook for 2022
February 23rd, 2022 | ACA Team,
The Association of Canadian Advertisers and WARC are bringing together three CMOs from some of Canada’s most iconic brands to discuss what they anticipate marketing will look like in 2022.
Read MoreSustainability and new product launches: “Early Pragmatists” are the key to cracking into the mass market
February 9th, 2022 | ACA Team,
Although headlines continue to report that sustainability is important to the vast majority of shoppers, getting sustainable products to succeed in the “mass market” is exceedingly difficult.
The biggest reason why is simple. “More sustainable” products are typically asking shoppers to make trade-offs in relation to price, performance, and/or convenience. And most shoppers, who do place some value on sustainability but are pragmatic by nature, simply aren’t willing to make such trade-offs across most of their purchases…
For members only:
Read MoreUnderstanding the Advertising Opportunities of Canada’s Fast-growing Podcast Media Sector
January 31st, 2022 | ACA Team,
Podcasting in Canada has seen a significant growth in ad revenue over the past several years. In its’ 5th year, The Canadian Podcast Listener 2021 continues to provide insights into the Canadian podcast listener audience. Attend this webinar to glean insights into…
For members only:
Read More