“Next in Creative” is a forward-looking presentation revealing and contextualizing what Globe Content Studio sees as the emerging trends that represent the future of content marketing. Through it, Jessica Robinson, Content Lead, will offer ideas on how to use these insights to drive opportunities for brands.

The presentation will include:

  • The top 7 trends every marketer needs to know about in 2022, including navigating the metaverse, the mixed reality of hybrid work and the growing wave of right to repair
  • Stand-out examples of brands leading the way across each trend, across all sorts of different industries
  • Practical, actionable insights for any content marketer to leverage aspects of each trend with their own clients and campaigns

Presenters: Jessica Robinson, Content Lead, Globe Content Studio
Date: Tuesday, March 15, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

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Jessica RobinsonJessica Robinson, Content Lead, Globe Content Studio

Jessica Robinson is the content lead at Globe Content Studio, the content marketing division of The Globe and Mail. As a content marketing expert, she uses journalistic-style storytelling and insights to create innovative content for brands that resonates with discerning audiences.