This one-hour seminar brings together key media findings from the Ehrenberg-Bass Institute’s research program and is designed for advertisers wanting to make the most of their media dollars in today’s multi-platform, fragmented world.

Senior Marketing Scientist, Dr. Virginia Beal, will discuss the “who, what, where, when, and how much” of media decisions, and share the empirical evidence that underpins the Institute’s recommendations for best use of media.

The presentation will be followed by a Q&A session.

This event is presented in partnership with thinktv.

Review the handout for this seminar here.


Date: Wednesday, March 30, 2022
Time: 4:00 – 5:30 p.m. ET
Place: Virtual (Zoom)
Cost: Free

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A password is required to sign up for this event. If you are an ACA member and do not have the password, please contact Davina Wong.

Please note: thinktv was able to extend an invitation to ACA members through its membership with the Ehrenberg-Bass Institute. Because the presentation contains proprietary information meant for Institute members only, attendance at this event is limited to thinktv invitees, and a recording of the presentation will not be made available after the live event.


Dr. Virginia Beal, Senior Marketing Scientist, Ehrenberg-Bass Institute

Virginia Beal

Dr. Virginia Beal is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Virginia has over 15 years marketing experience and has held senior roles at BBC, TIME Inc, News International and Network Ten. She specializes in media research, with a focus on television, investigating how people use media and the effect this has on advertising effectiveness and media scheduling. She has published in top journals and presented her work at international conferences including ARF Audience Measurement and Cannes Lions Festival of Creativity.


About the Ehrenberg-Bass Institute

Based at the University of South Australia, the Ehrenberg-Bass Institute is the world’s largest centre for research into marketing. Their evidence-based research exposes many widely held beliefs about marketing as myths, and explains how marketing really works and how brands grow. They are considered an authority on marketing by many of the world’s biggest brands – they work with companies like Coca-Cola, Mars, Unilever and Procter & Gamble to develop a culture of evidence-based decision making in their marketing departments.