The Association of Canadian Advertisers and WARC are bringing together three CMOs from some of Canada’s most iconic brands to discuss what they anticipate marketing will look like in 2022.

The panel will discuss what they’ve learned about consumers and their businesses during the pandemic, what about both have changed forever, and how that impacts their visions for 2022.

This provocative panel will give attendees an inside peek at what marketing might look like as the country makes its way forward after the unique events of last few years.


Date: March 22, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
Place: Virtual (Zoom)
Cost: Free

Register Now

Questions about registration? Please contact Davina Wong, Director, Membership, 416-964-3805 ext. 1007.


11:30 a.m.
Welcome by ACA

11:35 – 11:40 a.m.
Canada Spotlight review by WARC

11:40 – 12:30 p.m.
CMO Panel Discussion (includes Q&A)

Agenda subject to change.


Panel Moderator:

Carree L Syrek

Carree L Syrek
US Associate Commissioning Editor




Panel Speakers:

Richard Bartrem

Richard Bartrem
Vice-President, Communications, Brand and Community Investment

Since joining WestJet in 2005 as Director, Brand and Communications, Richard has helped shape the WestJet brand identity as seen and loved by millions of Canadians from the successful Owners Care brand platform through to the current Love Where You’re Going. He has held a number of roles over the years including culture and chief of staff functions.

In his current role, Richard leads the teams responsible for brand and product marketing, social media, public and media relations, internal communications, sponsorship, the WestJet store and community investment. Together, they have launched numerous campaigns that have been experienced around the world and garnered more than two dozen marketing awards including two Lions at the Cannes International Festival of Creativity.

Richard began his career with Unilever in 1988 where, over the next twelve years, he held a variety of sales and marketing positions in Montréal, Halifax, Calgary and Toronto. Richard left Unilever in 2000 and spent five years working in television for Astral Media in Toronto and was responsible for marketing for The Movie Network and Mpix brands.

A native of Montréal and fluently bilingual in English and French, Richard has lived in Calgary with his wife and two children for 16 years. His favourite WestJet destination is Maui, which he hopes to return to in the not-too-distant future.


Alain Tadros

Alain Tadros
Vice President, Marketing (CMO)
Metro Inc.

Alain Tadros joined Metro Inc. in 2016 as Vice President of Marketing (CMO). Today, he is a member of the Executive Committee of Metro Inc. and leads the Marketing, Customer Intelligence, Loyalty and Customer Service teams for the Food and Pharma divisions including the Metro, Super C, Richelieu, Adonis, Ami, Jean Coutu, Brunet, Metro Ontario and Food Basics banners.

Mr. Tadros, a graduate in business administration from Concordia University (John Molson School of Business), has over twenty-five years of marketing and retail experience in both Canada and the United States.

Prior to joining Metro, he spent many years managing advertising agencies, notably, as co-founder of EM Agency and as President of Publicis Montreal. In 2015 he was named an Infopresse Marketing Personality of the Year.

He has served as director and chairman of the board of directors of the Association of Creative Communication Agencies (formerly AAPQ) and as a member of the board of directors of Tuango. He currently serves on the board of directors of La Presse, a leading French language digital news publication.


Trinh Tam

Trinh Tham
Chief Marketing Officer
Harry Rosen

Trinh is the Chief Marketing Officer for Harry Rosen, Canada’s most iconic luxury menswear retailer, where she oversees marketing and e-Commerce for a portfolio of banners including Harry Rosen, Ermenegildo Zegna and The Outlet by Harry Rosen. She is responsible for reinventing how Harry Rosen connects with clients and drives business growth through its brand strategies, integrated marketing, product marketing, insights & analytics, loyalty program, digital innovation, PR, store marketing and e-Commerce experience.

Prior to joining Harry Rosen, she held various roles at Sobeys Inc. including Interim Senior Vice President of Marketing, where she led large-scale business & digital transformation and the development of brand, loyalty, promo and partnership strategies for all banner and private label brands. As VP Integrated Marketing at Tim Hortons, she led the brand through Canada 150 and numerous product innovations including the latte category. As Head of Marketing for Entertainment Brands at Bell Media, she launched CraveTV, digital products and popular TV series and sporting events. She served in senior marketing and merchandising roles at Loblaw Companies Limited where she launched PC Black Label, repositioned PC brands, led multi-cultural marketing and managed a $2B P&L for Grocery & General Merchandise.