Blog

By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.

The agency founded in 1995 as The BrainStorm Group has been rebranded as Bob’s Your Uncle. The firm — ACA’s strategic communications partner since November 2011 — states on its website that the new name reflects the Toronto agency’s focus “on providing clients with powerful, creative solutions to today’s complex marketing and communication challenges.”

A presentation ceremony was held at the recent Marketing Awards in Toronto to pay homage to Philip Donne, President of Campbell Company of Canada, who is this year’s recipient of the prestigious ACA Gold Medal Award. To view the testimonial video, featuring tributes from two previous Gold Medalists and other industry luminaries, click here.

The ACA is pleased with the decision announced by the CRTC to allow national advertising on two of CBC’s radio networks, Radio 2 and Espace Musique. For details, view our media release.

Labatt Breweries of Canada took Best of Show at the 9th annual Sponsorship Marketing Awards, winning for a fan-based sponsorship program involving Budweiser and the Winnipeg Jets that exceeded business objectives.