Blog

By Ben Kelly, President and Chief Strategy Officer at Niche (Niche) In the media-verse, there have traditionally been 3 media channels: Earned, Paid, and Owned. However, a new media channel has emerged in recent years, called Shared Media, and, while still a fresh and untapped frontier, it has the potential to rival the other media […]

This is the second article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first article: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. The first article I wrote on marketing technology focused on how an organization […]

By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]

Let’s stop the craziness.

After sitting on the sidelines attending a variety of industry conferences over the past five years and listening to more than one pundit state emphatically that companies don’t create brands customers do, it’s time to call balderdash.

Times have changed but brand creation has not. If companies have relegated the creation, management and nourishing of brands to consumers I’d argue they’re just plain lazy.

By Jessica Yared, ACA Some called 2013 the year of digital, and they wouldn’t be wrong. We saw this reflected in the creation of the Digital Advertising Alliance (DAAC), concerns with video-on-demand (VOD), the Canadian debut of ComScore’s comprehensive online measurement system, and most recently, the new anti-spam legislation (CASL). Digital or not, it’s been […]

By ACA staff For the second year in a row, ACA staff took up an office collection to purchase a donation of food for Covenant House Toronto, just in time for the holiday season.