Digital Trends: Microsoft’s latest research uncovers consumers’ lofty expectations of brands
April 2nd, 2014 | ACA Team,
By Alyson Gausby, Consumer Insight Lead, Microsoft Canada Our world is changing. If the last decade was defined by our hunger for new technologies, the next will be defined by our need for more human connections. Our infatuation with technology is starting to mature and we’re expecting more from our technology and devices, as well […]
Read MoreThe (real) value of a marketing alliance
March 25th, 2014 | ACA Team,
By Simon Cazelais, Partner and Vice-President, Account Services, Bleublancrouge The Olympic period is always very interesting for the sponsorship world. For brands that want to establish mobilizing messages on a global level, clearly associate a spokesperson with their companies and, most of all, derive tangible results from their alliances, the Olympics are a unique learning […]
Read MoreChallenged in growing your brand in this evolving multi-screen ecosystem?
March 20th, 2014 | ACA Team,
By Theresa Treutler, President & CEO, TVB We invite you to be our guest at TunedIn 2014 on Thursday, April 3, 2014 at the Carlu to gain insight. Engage with industry thought leaders sharing the latest research, learning, and insights on how to grow brands in this multi-screen world. We’ve assembled a stellar line-up of […]
Read MoreAre your TV Commercials ‘Closed Captioned’?
March 18th, 2014 | ACA Team,
By Bob Reaume, ACA It’s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1st, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired.
Read MoreMarketing technology: Omnichannel marketing and the power of technology
March 10th, 2014 | ACA Team,
This is the third article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first and second articles: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing and Define and prioritize IT and marketing objectives in seven steps. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. […]
Read MoreWhat Kind of Client Do You Want to Be?
March 4th, 2014 | ACA Team,
By Tom Hendrikson, Chief Breakthrough Officer, Sixsense Strategy Group Inc. Here is a situation that may be familiar: You begin to experience frustration in your dealings with your MarCom agency. That frustration leads you to terminate the relationship with that agency. But, later, you find yourself in a similar situation with a new agency. The […]
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