The Ethnic Connection: An untapped opportunity for Canadian marketers
July 30th, 2014 | ACA Team,
by Howard Lichtman, Partner & Co-Founder, Ethnicity Multicultural Marketing + Advertising What is truly remarkable about Canadian marketers is that while corporations have made major efforts to understand “the Quebec connection”, and allocated the resources to reaching out to that market, they have not applied the same rationale, resources or process to ethnic consumers. One […]
Read MoreThis ain’t your mother’s branded content: the new strategic content marketing engine
July 23rd, 2014 | ACA Team,
By Jennifer Evans, Marketing Futurist Content marketing is an interesting beast on the marketing landscape. On the one hand, branded content is not exactly new – 93% of marketers are using content marketing as a tactic this year, according to Brafton, and for a relatively new discipline that’s a huge adoption number. Marketers will say […]
Read MoreIs it any wonder there is so much confusion over marketing technology?
July 15th, 2014 | ACA Team,
By Darren Woolley, Founder, TrinityP3 One of the biggest challenges for marketers is how to embrace technology. As CMOs are seen to be bigger spenders on technology than their equivalent CIOs or CTOs, many marketers are struggling with the best approach to transforming their digital marketing to marketing in a digital age.
Read MoreLet’s Talk TV – The future of broadcast advertising
July 7th, 2014 | ACA Team,
By Bob Reaume, Vice President, Policy & Research, ACA Canada’s broadcast regulator, the CRTC, is having a really good look right now at how the television system operates in this country with its upcoming hearing, “Let’s Talk TV”. Advertisers have a lot at stake. That’s why the ACA invited the Canadian Media Director’s Council to […]
Read MoreSpending money to save it: Procurement paradox or sound strategy?
June 25th, 2014 | ACA Team,
By Nick Thakkar, Director, Strategic Sourcing, MDC Partners Inc. I’ve had the great fortune to work with marketers and procurement practitioners in various capacities. My career started in consulting which gave me an “external” view of some great organizations specific to marketing and procurement and how those functions co-exist. Then I was in the industry, […]
Read MoreMarketer’s Pulse: Media transparency deemed important but remains elusive for marketers
June 18th, 2014 | ACA Team,
By Jessica Yared, ACA Last week the ACA hosted a 3-hour executive forum on digital media transparency, verification and auditing, with an equal mix of marketers, agency and media folks in attendance. That players from all sides attended, illustrates just how important the topic is these days.
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