Blog

By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]

By Guy Yalif, VP of Global Marketing, BrightRoll, Inc. TV has long been the primary advertising vehicle for the world’s largest brand marketers. As the mobile space has matured and consumers have devoted more time to watching short and long-form mobile video content, the marketing community has seen new opportunities to influence behaviors. However, this […]

The Association of Canadian Advertisers is pleased to announce it’s Board of Directors for 2014-2015. The Board was ratified at the ACA’s Annual General Meeting on October 7th in Toronto. Lauri Feser, Chair, Vice-President, Marketing, WestJet Airlines, continues as Chair, a position she has held since November 2013. Patrick Dickinson, Senior Vice President, Core Marketing […]

By Brad Jeffrey, Platform Services Manager at Index by Casale Media A report issued by the International Data Corporation (IDC) in October of 2013 projected that RTB spend in Canada would eclipse $80MM in 2014. Of that number, the percentage of ad dollars that could be going to fraudulent or deficient impressions (i.e. non-human, non-viewable) […]

By Joanne Van der Burgt, Ipsos MediaCT You’ve likely heard the classic words uttered over a century ago by John Wanamaker, a department store mogul and pioneer of marketing: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” How far we’ve come! Whether television, radio, out-of-home, social […]

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.