Blog

The Out-Of-Home industry will be gathering later this month in Toronto for OMAC’s Activate Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. Its founder, […]

The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]

The digital age is being defined by an empowered consumer who demands offers that are tailored to them. CMOs are doing their best to respond but they face a stiff challenge to optimize all of the customer data at their disposal. Just how they are dealing with this “data explosion” is explored in a white […]

Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]

It’s a significant year for The Canadian Children’s Food and Beverage Initiative (CAI). The program recently introduced new, more stringent category-specific nutrition criteria that sets calorie maximums for products within 8 categories, establishes limits on fat, sodium and sugar and includes criteria for nutrients to encourage such as vitamins, minerals and fibre. By the end […]

While a consumer planning to make a purchase invariably turns to Search, by that time it’s already too late to woo them if your brand isn’t top-of-mind.