Blog

Here’s a short story about the role stories play in increasing the value of products. Recently, Cincinnati, Ohio-based Author Paul Smith and his wife were at an art gallery when his wife fell in love with an odd piece of art. Smith, however, was less impressed and in fact baffled by the close-up photo of […]

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

On a night when the best campaigns from Canada’s advertising and communications community took centre stage, the industry paused to pay tribute to a woman whose efforts have helped cultivate consumer trust in advertising.

For more than 21 years, Linda Nagel has helped strengthen and transform advertising self-regulation in Canada. It’s not the kind of work that usually wins awards, but every Canadian marketer and advertiser has benefited from her efforts. For Nagel’s distinctive impact on the practice of marketing communications in Canada, the outgoing President of Advertising Standards […]

Marketers who sign off on sexist ads not only run the risk of annoying and angering consumers, but of missing sales targets too, according to new research from Advertising Standards Canada. According to the 2016 Consumer Perspectives On Advertising report, 67% of Canadians say they are less likely to buy a product from an advertiser […]

ACA course instructor Richard Musson is an experienced marketer with a solid track record of building brands in developing markets while at Anheuser-Busch InBev. ACA spoke with Musson to better understand the factors marketers need to consider when building a brand. ACA: How would you define the term “brand leadership” today? Has it changed with […]