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A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]

Today, social media remains, rightly, a top priority for marketers, but the rules of engagement on the major platforms are constantly evolving. As Gavin McGarry, ‎President at Jumpwire Media, put it, “It’s like 1999 again [when it became essential for brands to have a website presence]. Brands have to have a social media presence. And […]

In 1726, Jonathan Swift’s Gulliver’s Travels was published in a safe and strictly edited form, but thankfully, this deeply satirical manuscript was published later in its original, unedited form in 1735. Gulliver, our travelling protagonist, observed strange and imagined countries, and at one point he was held prisoner by a race of tiny people he […]

Reaching a target audience through a well-known personality is not a new tactic for marketers, but where influencer marketing may seem familiar, the tactical application of it is what differs significantly and can ultimately lead to the success or the demise of a campaign. EMarketer reported that 48% of brands plan to increase their influencer […]

Last month, I decided to shop for some running shoes – yes, in person! I went to my favourite store and selected two new pairs of shoes. The sales associate was super helpful and patient. I tried on several shoes in different colours and also different sizes. When I got to the cash, a different […]

There’s a concept called Flip My Funnel that the folks at Terminus are using well to promote and explain the concept of account-based marketing. It’s compelling because it turns the idea of lead-generation on its head and says “stop spraying and praying. Rather, map and focus.” The data team at SqueezeCMM is in the process […]