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This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]

There’s been a lot of talk lately about brand safety, usually focusing on where ads appear. But there’s a huge industry of re-targeting that drives advertisers into less brand safe sites. And it’s not just the environment – brand image can also be compromised when advertisers unleash an avalanche of retargeting ads using shoddy templates, […]

Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers’ union. The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. In addition, marketers will no longer pay a “move over” fee […]

Can you prime a consumer’s brain to be more receptive to advertising?

The Digital Advertising Alliance of Canada recently took a significant step toward embodying all aspects of digital media within the Canadian AdChoices program. The expansion of the program to include mobile web and mobile apps is good news for consumers, who will now have more notice, information and choice regarding interest-based advertising on mobile, says […]

In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN.