Blog

Nielsen recently released the 4th edition of its Digital White Paper, which provides insights and best practices to maximize media investment. Dale King, Director of Client Services at Nielsen Canada and her colleague Josh Hopson will lead a deep dive into the data July 12 at an ACA Webinar. Here, Dale provides the top five takeaways […]

There are lots of problems with content marketing, like any new (but not that new) discipline that shows results but gains popularity ahead of expertise and wisdom. One of the biggest problems is answering – what. What do I produce? How? What should it be about, how should we package it? What should it look […]

Out-of-home advertising has a unique power in today’s digitally-connected universe: when done correctly, it’s impossible to ignore. At a recent ACA webinar, Jacques Major, Marketing and Communications Director at the Out-of-Home Marketing Association of Canada (OMAC), took attendees on a virtual tour of the globe to see some world-class out-of-home executions, and shared OMACs tips […]

What’s your brand’s value proposition? According to Alexander Manu, it no longer matters.

The value proposition, long held as a key piece of a successful brand’s business model, has vanished, replaced by a new sort of value – value delivery.

“It is how, not what,” said Manu, a strategic innovation advisor, author and professor, during the Strategy Ad-Tech Conference in Toronto last month. “Nobody cares about Uber’s value proposition. It is about value delivery. How do I get to that destination? It places the “how” in the centre and everything else revolves around it.”

Programmatic is fast-becoming the dominant approach to buying digital media but many marketers remain in the dark about how their money is spent. On June 23, Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions, will speak at ACA’s Executive Forum at Corus Quay, sharing results of the study, Programmatic – Seeing Through the Financial Fog. ACA […]

Despite a steady stream of news about how digital is disrupting retail, new opportunities are opening up for bricks and mortar players, according to recent research from Corus. At a recent ACA Webinar, Shauna Houlton, Consumer Insights Director, Corus, examined the three factors that are putting pressure on retail in Canada and looked to the […]