Blog

Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers’ union. The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. In addition, marketers will no longer pay a “move over” fee […]

Can you prime a consumer’s brain to be more receptive to advertising?

The Digital Advertising Alliance of Canada recently took a significant step toward embodying all aspects of digital media within the Canadian AdChoices program. The expansion of the program to include mobile web and mobile apps is good news for consumers, who will now have more notice, information and choice regarding interest-based advertising on mobile, says […]

In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN.

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative […]

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative […]