Infographic: How Artificial Intelligence Can Improve User Engagement
July 25th, 2017 | ACA Team,
Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative elements of marketing campaigns (and particularly to content marketing). Toronto-based Atomic Reach put together two infographs for the “What’s Up” blog to show how your business can tap into AI to have a more efficient and engaged content marketing strategy. Part 2 demonstrates the role of AI in creative marketing strategies, metrics to measure content and a look to future applications.