Tag: creative marketing

Maximizing Your ROI Through Authentic Storytelling

August 18th, 2022 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

The foundation of great marketing is storytelling and inclusivity is the heart of telling stories authentically. Telling authentic stories matter — now more than ever — because consumers are inundated daily with ads, but only few have lasting impressions.

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Infographic: How Artificial Intelligence Can Improve User Engagement

July 25th, 2017 | ACA Team,

Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative […]

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