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AAM’s Joan Brehl has seen the underbelly of the media supply chain and knows why ad fraud continues to persist.

Awareness of the Digital Advertising Alliance of Canada’s AdChoices program is on the rise, a recent survey finds, with more Canadians becoming acquainted with its blue triangle icon. The DAAC released this AdChoices educational video as part of its awareness campaign Now in its third year, the program that gives consumers more control and knowledge […]

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

If your brand is on Facebook and Twitter and Instagram, but not on WeChat, it’s probably time to rethink your marketing strategy. That was one of the clear messages of a fast-paced and informative webinar for ACA members in late September, “Understanding Digital and eCommerce from a Multicultural Perspective.” Multicultural expert and co-founder of Ethnicity […]

This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]

There’s been a lot of talk lately about brand safety, usually focusing on where ads appear. But there’s a huge industry of re-targeting that drives advertisers into less brand safe sites. And it’s not just the environment – brand image can also be compromised when advertisers unleash an avalanche of retargeting ads using shoddy templates, […]