Blog

How will brands talk to consumers in the future? It’s a question long asked by marketing and agency heads and few can ever be certain of the answer. But at a recent ACA webinar, Paul Neto, VP of Digital and Media at Kantar Millward Brown posited a theory: in the future, companies will talk to […]

When marketers think of Twitter, it’s only natural they wonder what consumers are tweeting about. But Canadians on the platform are less interested in communicating via 280 characters and more focused on what they’re reading and watching. When it comes to TV-loving Twitter users, Canadians by and large are content consumers, rather than creators, says […]

The Canadian Sponsorship Landscape Study (CSLS) has entered its second decade and continues to tell stories about what is happening in Canadian sponsorship on the ground. Since 2006, we have more than 3,700 responses from Canadian sponsors, properties and agencies about the trends, investments and challenges they are facing. Over the years, we have looked […]

The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]

Welcome to ACA’s new website, re-designed to deliver even more resources to our members and a better experience for all users. A More Robust Site For Members ACA is proud to be the only organization solely dedicated to Canadian client marketers. We believe this new site serves you better, delivering the wealth of exclusive information, […]

Jason Kint from Digital Content Next on why the industry needed a cooperative digital advertising marketplace.