Are Marketers Killing VR? Plus More Marketing Challenges
April 24th, 2017 | Matthew Chung, Manager, Communications and Content
More than 400 members of the global marketing community are gathering this Thursday (April 27) at the Ritz-Carlton Toronto for a day of inspiration, learning and networking.
They’ll listen to and debate top-of-mind marketing topics – including artificial intelligence, adblocking and virtual reality.
One big question, how to invest wisely in virtual reality, is being tackled by James Milward, founder and president of Secret Location, an expert in this field who has seen the good (and the bad) and sorted out key considerations for brands.
Some of the world’s biggest brand marketers are also taking to the podium, including Lisa McKnight, Senior VP & Global Brand General Manager, Barbie, Mattel; Ivan Pollard, Senior Vice President, Strategic Marketing, The Coca-Cola Company; Raja Rajamannar, Chief Marketing & Communications Officer, MasterCard; and Mark Adams, Senior Vice President and Head of Innovation, VICE.
Away from the stage, delegates and speakers from over 35 countries and across six continents will exchange valuable ideas and make invaluable global connections.
Global Marketer Conference is taking place April 27. It’s the showpiece event of Global Marketer Week, which is returning to Canada for the first time since 2007.
