Tag: Global Marketer Conference


Is Digital Delivering On Its Promise?

May 11th, 2017 | Matthew Chung, Manager, Communications and Content

Has digital delivered on its promise of letting marketers put the right message in front of the right people in less time, while delivering results? It’s a question that Ivan Pollard, SVP Strategic Marketing at the Coca-Cola Company, North America, recently dissected during the Global Marketer Conference in Toronto.

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How Can Marketers Fix The Online Ad Experience?

April 6th, 2017 | Axel Debry, World Federation of Advertisers

Has the rush to invest in programmatic and ad-tech served to further ostracize the potential customers marketers seek to connect with? It’s a question that will quite literally be debated at the Global Marketer Conference this month. One sign of consumer’s dissatisfaction with the way ads interrupt their digital experience is the large number of […]

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100 years of working for marketers

March 29th, 2017 | Matthew Chung, Manager, Communications and Content

It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.

It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure a fair and transparent marketplace for consumers and a level playing field for marketers.

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