Has digital delivered on its promise of letting marketers put the right message in front of the right people in less time, while delivering results? It’s a question that Ivan Pollard, SVP Strategic Marketing at the Coca-Cola Company, North America, recently dissected during the Global Marketer Conference in Toronto.Read More
More than 400 members of the global marketing community are gathering this Thursday (April 27) at the Ritz-Carlton Toronto for a day of inspiration, learning and networking.Read More
It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.
It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure a fair and transparent marketplace for consumers and a level playing field for marketers.Read More
By Bob Reaume Ipsos Reid’s ‘Most Influential Brands in Canada’ ranking was released during this week’s Ad Week events and Canadian’s seem to be quite enamored with technology companies.Read More