ACA at CRTC ‘Let’s Talk TV’ Hearings
September 29th, 2014 | ACA Team,
On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.
ACA and CMDC representatives covered four main points of concern: 1) Pick-and-pay; 2) Removing barriers for advertisers; 3) Simultaneous substitution; 4) Set-top box measurement.
For more information on the presentation, read the ACA press release or read the media coverage in Media in Canada, Marketing and Infopresse.
