Why 2020 Is the Year Brands Must Embrace Amazon
Amazon has rapidly solidified its position as the most powerful marketplace in online retail, with Walmart and Target gaining ground. For brands, integrating Amazon into their e-commerce mix is now a necessity with brick and mortar stores temporarily closed. The platform also represents significant opportunity, from growing audiences to diversifying revenue streams.
Yet, navigating this dynamic landscape can be a complex undertaking due to the vast amount of…
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Read More...How Brands Are Helping In The Covid-19 Crisis
As the world grapples with the growing COVID-19 pandemic, many marketers have hit the pause button on new campaigns and product launches. However, that doesn’t mean they’ve gone completely dark.
Across sectors, brands are putting their talents and resources into the fight against COVID-19. Brewers and distillers are retooling their manufacturing facilities to make hand sanitizer; global fashion brands are making masks and gowns for healthcare workers; and grocery stores are feeding kids who are out of school—to name just a few.
While lending a hand in this crisis is unequivocally the right thing for brands to do, consumers also increasingly expect companies to make a positive difference in the world. Numerous studies show…
Read More...Why Online Ratings & Reviews Matter So Much for Brands
Increasing brand value is a key objective for most marketers. While the exact metrics used can vary, the ultimate objective does not – strengthening the brand to make it more likely that your product or service is selected by shoppers over available alternatives. Do that successfully, ideally including an increase in brand trust and advocacy, and business success will typically come.
New technologies and platforms are continually evolving that change the way shoppers evaluate brands, and how marketers can influence them – thus impacting brand value. Of these, at BrandSpark we believe online ratings and reviews are among the most important, and often don’t get the attention they deserve.
The reason they are so important is that they’ve fundamentally altered the brand value calculation – particularly by eroding the functional product and service quality cues that brands used to convey, and in turn taking much of the brand trust calculation out of marketers hands. Both online, and thanks to smartphones at the store shelf as well.
Read More...April 2019 Executive Forum Testimonials
Delegates of the Association of Canadian Advertisers’ Executive Forum, An In-House Agency: What’s right for you?, give feedback on the benefits of attending the event. Hear from Alan Ma, Director, Global Digital Marketing at Manulife; Noël Gonthier, Account Executive at Comscore; Tracy Day, Managing Director of Ad Products and Innovation at The Globe and Mail […]
Read More...October 2018 Executive Forum Testimonials
Delegates of the Association of Canadian Advertisers’ Executive Forum, Trade Troubles – What It Means For Marketers, give feedback on the benefits of attending the event. Hear from Derek Bhopalsingh, VP of Digital, Wavemaker Canada; Wes Brown, Vice-President, Brand Management, Retail, Loblaw Companies, Ltd; Kristie Painting, CEO, Wavemaker Canada; and Crystal Lowe, Senior Manager, Procurement, […]
Read More...April 2018 Executive Forum Testimonials
Delegates of the Association of Canadian Advertisers’ Executive Forum, Question The Data/Follow The Money – Is Marketing Ready for AI?, give feedback on the benefits of attending the event.
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