Making Sense of 2018’s Consumer Food Trends
Disruption in the food and beverage industry continues unabated, driven largely by the commercially powerful millennial consumer that is growing up, moving out, feeding themselves and, increasingly, their children. From the continuing rise of e-commerce, meal kits…
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Read More...How To Make Sure Your Brand Excels at Conversational Marketing
As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]
Read More...Top 5 Things To Look For When Onboarding Third-party Data Partners
A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]
Read More...Fall 2017 Executive Forum Testimonials
Delegates of the Association of Canadian Advertisers’ Executive Forum, Digital Redemption: Regaining Faith In Media Accountability, give feedback on the benefits of attending the event. Hear from Tom Drouillard, CEO, President and Managing Director at Alliance for Audited Media; Nick Drew, CEO, Fuse Insights; Brian Segal, VP, ComScore; Kelsey Cole, Chief Brand Office, Adbank; and […]
Read More...Welcome To Your New Website
Welcome to ACA’s new website, re-designed to deliver even more resources to our members and a better experience for all users. A More Robust Site For Members ACA is proud to be the only organization solely dedicated to Canadian client marketers. We believe this new site serves you better, delivering the wealth of exclusive information, […]
Read More...Online Interest-based Advertising
Online Interest-based Advertising (IBA) uses information collected across multiple websites that users visit to predict their preferences and to show them ads that are most likely to be of interest to them. Marketers are aware of the concerns of some Canadians regarding the effects of IBA on their privacy and fully acknowledge obligations under the […]
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