Responsible Advertising To Children
The industry has a new Code and Guide for advertising to children in Canada. Advertisers can download it here.
Read More...8 Key Questions About Community Dynamics
There are lots of problems with content marketing, like any new (but not that new) discipline that shows results but gains popularity ahead of expertise and wisdom. One of the biggest problems is answering – what. What do I produce? How? What should it be about, how should we package it? What should it look […]
Read More...On The Ground at C2: Design Thinking, Evolving Media and AI
I was back at C2 (Commerce + Creativity Conference) this year for the first time in several years. It was a maze of people, interesting interactive exhibits and inspiring speakers. And set in beautiful old Montreal. While I could not attend all of the sessions and workshops, here were some of the things that caught […]
Read More...How To Navigate The Influencer Relationship
Reaching a target audience through a well-known personality is not a new tactic for marketers, but where influencer marketing may seem familiar, the tactical application of it is what differs significantly and can ultimately lead to the success or the demise of a campaign. EMarketer reported that 48% of brands plan to increase their influencer […]
Read More...The Hard Truth About Clicks, Exposed
Despite clicks having been proven to have no correlation to real success, more media is being bought today based on the cheapness of the click than any other KPI. At a recent ACA Webinar, Ian Hewetson, VP Client Services at Eyereturn Marketing, shared the effect of the industry’s long-standing addiction to clicks and what marketers […]
Read More...Procurement Perspective: Save Time & Money With Whiteboard Sessions
MDC Partners’ Donald Lee is not new to the Procurement Game, but the 15-year veteran is relatively new to the agency side of the equation. With his first piece for ACA’s blog, Lee aims to start a conversation about how procurement, the client and agency can work better together. I do not believe marketing is […]
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